1. Introduction

Beswick Stone (Retail) Ltd (“Beswick Stone”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal data when you:

  • Visit our website (www.beswickstone.co.uk)
  • Contact us by phone, email or online enquiry form
  • Visit our showroom
  • Place an order or request samples
  • Engage with our marketing communications

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy & Electronic Communications Regulations (PECR).

2. Data Controller

The data controller responsible for your personal data is:

Beswick Stone (Retail) Ltd
Company Number: 12861050
11 Wilkinson Road
Love Lane Industrial Estate
Cirencester
Gloucestershire
GL7 1YT

Email: [email protected]
Telephone: 01285 885795

3. The Personal Data We Collect

Identity and Contact Data

  • Name
  • Home address
  • Business address
  • Site address
  • Email address
  • Telephone number

Transaction Data

  • Details of products purchased
  • Delivery details
  • Payment information (processed securely via third-party payment providers)

Communications Data

  • Records of correspondence with us (email, telephone, letters, social media messages, website chat)
  • Call recordings (see Section 8)

Technical and Usage Data

  • IP address
  • Device type
  • Browser type and version
  • Website pages visited
  • Cookie and tracking data

4. How We Collect Your Data

We collect personal data directly from you when you:

  • Submit an enquiry form
  • Call us or request a callback
  • Visit our showroom
  • Place an order
  • Subscribe to marketing communications
  • Contact us via our social media channels

We also collect certain technical information automatically through cookies and analytics technologies when you use our website.

5. Lawful Bases for Processing

Contract

Where processing is necessary to fulfil a contract with you or take steps at your request before entering into a contract. This includes processing orders, arranging delivery, supplying samples and responding to product enquiries.

Legitimate Interests

We process certain personal data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests include:

  • Improving our products and services
  • Customer service and support
  • Monitoring and recording calls for quality assurance and training
  • Marketing performance analysis and call tracking
  • Fraud prevention and business protection
  • Maintaining accurate business records

We carry out appropriate balancing assessments where required.

Legal Obligation

Where we are required to process personal data to comply with legal or regulatory requirements, including tax and accounting obligations.

Consent

Where we rely on your consent as the lawful basis for processing your personal data (for example, when sending marketing communications by email or SMS, or placing non-essential cookies on your device), we will obtain your clear and affirmative consent before processing begins.

You have the right to withdraw your consent at any time. You may do so by:

  • Clicking the “unsubscribe” link in any marketing email;
  • Adjusting your cookie preferences via our cookie banner or browser settings;
  • Contacting us directly using the details provided in this Privacy Policy.

Withdrawing consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

6. How We Use Your Personal Data

  • Process and fulfil orders
  • Arrange delivery of products
  • Provide quotations and samples
  • Respond to enquiries
  • Manage customer relationships
  • Improve our website and services
  • Comply with legal and regulatory requirements
  • Send marketing communications where permitted

7. Cookies and Website Tracking

Our website uses essential, analytics and marketing cookies to:

  • Ensure the website functions correctly
  • Analyse website traffic and usage
  • Improve user experience
  • Measure the effectiveness of advertising campaigns
  • Enable call tracking and marketing attribution

Where required under PECR, we obtain your consent before placing non-essential cookies. You can manage your cookie preferences through our consent banner or your browser settings.

8. Call Tracking and Call Recording

Call Recording

Inbound and outbound calls may be recorded for the purposes of:

  • Staff training
  • Quality assurance
  • Dispute resolution
  • Customer service improvement
  • Monitoring marketing campaign performance

Where calls are recorded, callers will be informed at the start of the call. Call recordings are retained for 12 months unless required for dispute resolution or investigation.

Lawful Basis

Call recording and call tracking are processed under our legitimate interests in maintaining service standards and improving business performance.

If you do not wish your call to be recorded, you may inform us at the start of the call and alternative arrangements can be discussed where reasonably possible.

Retention

Call recordings are retained only for 12 months for the purposes stated above and are securely deleted thereafter.

9. Sharing Your Personal Data

We do not sell your personal data.

We may share your personal data with trusted third parties where necessary, including:

  • Payment processors
  • Delivery and logistics providers
  • IT service providers and hosting providers
  • CRM and call tracking service providers
  • Professional advisers (legal and accounting)
  • Regulatory or law enforcement authorities where required

All third-party service providers are required to process personal data securely and only in accordance with our instructions and UK data protection law.

10. International Transfers

Some of our service providers may store or process personal data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK-approved Standard Contractual Clauses
  • Adequacy regulations
  • Other lawful transfer mechanisms recognised under UK GDPR

11. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting or reporting requirements.

Financial and transactional records are typically retained for at least six years in accordance with UK tax law.

Call recordings are retained for 12 months unless required for dispute resolution or investigation.

When personal data is no longer required, it is securely deleted or anonymised.

12. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete data
  • Request erasure of your personal data
  • Request restriction of processing
  • Object to processing based on legitimate interests
  • Request transfer of your data to another organisation
  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us using the details provided above. We will respond to your request within one month, as required under UK GDPR.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office
Website: www.ico.org.uk

We would appreciate the opportunity to address your concerns before you approach the ICO.

13. Security of Your Personal Data

We implement appropriate technical and organisational measures to protect personal data against accidental loss, unauthorised access, alteration, disclosure or destruction.

Access to personal data is restricted to authorised personnel and trusted service providers who require it for legitimate business purposes.

14. How to Contact Us About Data Protection

For any data protection queries, please contact us at [email protected] with the subject line “Data Protection Request”.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. The latest version will always be published on our website.